How To Fix A Bad False Review On You Record From An Apartment Owner

Fake reviews are condign a growing problem within the multifamily housing industry. Online, it'due south terribly easy to go out a fake positive or negative review, and extremely difficult to become whatever reviews erased. Whether the apartment review is from a lying, former tenant or a professional person fake reviewer, here's why you should be responding to them all.

Reviews: The Good, the Bad, and the Ugly

Let's face information technology—information technology takes a lot for all of us to write an online review, and the master motivator is usually negative. Your residents are no exception. From a quondam employee with a vendetta confronting your community to an evicted resident spreading misinformation, fake apartment reviews oft aim to ruin your reputation.

While choosing to ignore online reviews all-together can seem like the easier option, flat reviews are crucial to obtaining new residents. A multifamily written report by J Turner Research showed that:

seventy% of the people studied decided to visit a property with a higher reputation score
73% said reviews affected their decision to rent
89% said they used review sites to narrow down their search and brand a last selection

This makes responding to reviews, fifty-fifty the bad and down-correct ugly, unavoidable.

You lot Gain More by Responding to Fake Apartment Reviews

While some apartment websites let you lot to flag and eventually remove fake reviews, the standards for removing a review is non universal. While you might get a little more leeway with Facebook reviews, Google makes it a lot more difficult to get reviews revoked. Things can get especially tricky if a reviewer goes by a fake name. Rather than fighting every fake review you get, y'all actually proceeds more past responding.

A case study by Location3 showed that businesses with the highest response rate (8.13%) saw an average conversion rate of 13.86%.

For many flat hunters, it's more nigh if and how the holding responds than the review itself. Depending on how you respond, y'all can easily invalidate a review through your response alone. Keep in listen, the fake reviewer has to convince the reader that their story is true as well. If they use an obvious fake name or use bad grammar in their flat review, the believability of their review declines.

Although information technology'southward practiced to set goals for yourself and your squad, information technology'due south non always nigh achieving that 5-star rating. Potential applicants understand that no community is perfect – and might actually want to see some diverse reviews. In fact, a 2015 written report showed that 94% of consumers will use a business organization with a four-star rating. According to Northwestern University, the ideal average star rating is between 4.2 and 4.5.

While you should always be encouraging your residents to write an online apartment review (pro tip: ask after they're happily moved-in), await to go some negative and faux reviews in the mix. Rather than attempting to delete all the imitation reviews your community receives, flag the ones that are the almost harmful and respond professionally and openly to the rest. Remember that your responses might be one of the first things a potential applicant sees earlier they even contact you lot, and cater your response more to the reader than the reviewer.

Have you received faux apartment reviews? How did you handle the review?

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